Just before we discuss what promotional merchandise are available for this year’s World Cup in South Africa let’s get one thing absolutely straight. And I apologise to those of you who already are aware of this. You should not under any circumstances print the official logo on any business products, promotional merchandise or anything else unless you are a sponsor or you are producing promotional merchandise for a client of yours who is.

Every time a large event like this or the Olympics comes around there are almost always armies of people ready to produce illegal duplicates of everything associated with the event. Nevertheless over the past ten years or so sponsors have begun to fight back. Many of them have invested in some very costly advertisements warning people that they will take them to court should they infringe any aspect of their extremely expensive sponsorship deal

In past times millions of products such as printed T-shirts, promotional bottled water and even leather conference folders were confiscated and destroyed in a crackdown on counterfeit trading. It is hardly a revelation when you think that these companies are spending literally millions of pounds on sponsorship with a good part of that being used to produce business items or corporate clothing.

OK so that’s the lecture over now let us see exactly what promotional products are available for this year’s World Cup. Well the regular old favourites of printed T-shirts, embroidered polo shirts and promotional baseball caps definitely head the list so far as promotional merchandise is concerned. And undoubtedly there will be millions and millions of the usual suspects such as promotional keyrings, printed mugs, cheap plastic pens etc. Promotional face paints have become very popular over the past ten years and the addition of rub on skin transfers have made these promotional products even more in demand.

The range of promotional soccer balls has once again increased and the vast array of coatings and print techniques is truly amazing. There is simply next to nothing that can’t be printed onto the surface of one of these great promotional items. Promotional Lanyards that can take mobile phones or even promotional bottled water are already very popular as they are relatively inexpensive yet pretty visible so firms like that combination. Promotional Flash drives are also on top of the list for businesses with a marginally larger budget. Noisemakers will dominate the cheaper sector of the market with plastic-type trumpets and promotional whistles topping the most commonly purchased products.

Corporate clothing is also going to be very popular, the local climate should be warm for the finals however a certain amount of the earlier rounds are being held at altitude where the temperature can fall in the evening. Therefore you will possibly see quite an interest in light-weight promotional jackets in addition to printed T-shirts and embroidered polo shirts.

Whatever decision you take for your World Cup promotional merchandise do if possible order it as soon as you can. The earlier the order is in the pipeline the better the chance you have of having it delivered in plenty of time. If you are sending promotional products out to South Africa rather than distributing them in your own country be aware that the Import Customs red tape can be extremely complicated and goods can often be delayed for quite a while. The last thing you will want is to have your goods turning up a few days after the compatition is over.

BTC Group have an amazing production facility where they print millions of pieces of Promotional Clothing every year. To see how they do it why not watch a short Video and see why this great company can save you so much money on your next order.