Pens are small, fairly inexpensive but in respect to using them for gifts they do not get disposed of till they have been fully used, giving them a life of one or two months depending on usage. Because of this versatility they are a perfect gift.

Pen manufacturers would agree that the most popular ink colour these days is black ballpoint. When you are looking for advertising exposure the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.

Amongst sales people & office workers, black ballpoint pens are the most preferred. Blue is next in line in popularity. Odd & interesting colors such as pink or orange can also be used, but are of little usability. They’re best for childrens wear businesses or party-hire companies. After all you are giving a very practical gift so it may be better to stick with blue of black ink.

When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.

On the pen’s body, you should first focus on company info you want to add, before considering the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the info you want which would defeat the original purpose.

When it comes to the body of the pen do not go too cheap because a quality feeling pen will be used more by people. Also do not use the cheapest pen interior. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your brand.

Good corporate gift suppliers should be able to not only purchase the pens you want in the numbers you need, but also be able to consult you on some of the pen body design and quality aspects that we have covered.

Learn how Pen can raise your marketing now. See us to get some essential Corporate Giftideas.

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