Ads for really cheap vinyl banners are all over the ‘net. I mean, who wouldn’t be interested in a 4′x8′ vinyl banner for less than $70. You know what they say about things being too good to be true. Be sure to closely examine just what you are getting…

Banner material

Just what is this banner made of? To use your banner outdoors and have it last longer than a few hours, it must be made of no less than 13 ounce vinyl scrim material. Don’t be fooled by shops trying to pass off paper banners. They won’t make it outside.

Banner material weight

This spec is the one most likely to be hidden from you in an online ad. Chances are that if the advertisement doesn’t specify what the banner weight is , they are hiding something.

Never buy any banner for outdoors that is less than 13 ounces. Experience has shown that this is the minimum weight banner for long lasting outdoor use. You can probably move up to 13 ounces for an additional cost.

Hemming

Finishing the banner with a hem is very important. By folding under an inch of material and securing it by either sewing, welding or using banner tape, you get a banner that is significantly stronger and more durable. My preference is banner tape since it causes no damage to the graphic.

Quite a few printers use sewing as their method of hemming. The problems with sewing are that it makes the edges pucker and distort the image.

A sewing machine can cause some marring of the image due to the claw tooth foot that moves the banner into the machine. This will cause marring of the image you are paying good money for. If your cheap banner doesn’t include hemming, expect to pay about $1 per linear foot, or slightly more than $20 for a 4×8 banner.

Banner finishing: Grommets

This is a simple one…everyone needs some way to hang the banners that they buy don’t they? Grommets are super cheap, about $0.10 each, and should be included in the price. You should have one in each corner and then one every two/three feet along all four sides. Those shops that charge extra usually bill you $1.00 for each grommet. That is $12.00 for a 4′x8′ banner.

Summary

Vinyl banners are a super tool to promote your business or events. Banners offer the best return-on-investment of all advertising. Be careful when you see those ads for cheap banners, that might be just what you get.

Learn more about Oregon Banner Printing. Stop by Michael Pingree’s site where you can find out all about banner printing and what it can do for you.

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